Redefining Authentic Digital Presence
Project Name: RAON Agency
Created as: Freelancing Projects
Timeline: January – May 2025
My Roles:
Web Design
Graphic Design
What I Worked On:
Graphic design and visual identity / brand guidelines
Website design and user experience (UX) flow
High-fidelity prototyping and usability testing
We started by understanding the client’s preferences and brand direction through multiple meetings. Once the foundation was clear, we developed the brand guidelines first. After creating mood boards and reviewing references with the client, we gradually refined the drafts to establish a solid visual style, which then guided the website design.
Draft overview
The client was very satisfied with the final design direction and overall visual identity. The website successfully captured RAON’s authentic and minimal aesthetic while maintaining clarity and usability. Currently, the project is moving into the development phase, where we plan to integrate a CMS tool along with the front-end implementation to ensure smooth content management and performance.